Too many coaches spend money and time to get certified and then struggle to get clients. What sets the successful coaches apart from the many who give up? The secret is a combination of consistency, effort, and utilization of free online tools. My favorite is the Google Business Listing.

Imagine you have taken the leap to start a career coaching practice. You’ve got your training and secured your International Coaching Federation (ICF) credential. You are ready and willing to help people level up their career satisfaction but worry you won’t be able to attract clients.

I’ve been a career coach in private practice for over thirty years. I’ve networked at hundreds of rubber chicken lunches, spoke in public, wrote a book, and invented an assessment. All of those contribute to client attraction. But, nothing has been as easy and effective as my free Google Business Listing.



Let me briefly note here that I have no relationship with Google. This is simply my experience in the potentially challenging and overwhelming sphere of client attraction. So, how do you get started?

Here’s what you need to know:

• Establish yourself as a business and sign up for your Google Workspace.
• Display several professional photos that scream credibility.
• Write compelling text about your services.
• Solicit recommendations from your clients as they complete your services.

The last step is the most important. Your five-star ratings and great testimonials will help you get more visibility. The SEO algorithms love your beefy client accolades. You will be the first listing to show up organically when they search for your services. That’s a huge advantage for you!